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My Work

In addition to leading teams and organizations, I take great pride in creating beautiful and transformative digital products. Unlike many technology executives, I have been involved beyond the creation of the application code itself. From brand creation, to product market fit, even to sales and implementation, I have done it all! Below are some of my favorites, but if you see anything on my resume that you'd like to learn more about, please do not hesitate to connect with me.

01

BEES / Tapwiser

Simply put, BEES digitizes all aspects of the relationship between retailer and consumer goods giants. Launched as Tapwiser in 2015, BEES is now a Top 10 Global Marketplace with > 8B USD in GMV! No one paragraph can do the BEES justice, so I encourage you read more about the BEES journey here: https://www.bees.com/about/

02

M360

M360 is a replacement for a legacy CRM and mobile application used by 15,000+ sales reps at 600+ independent beverage distributors across the US. The application has massive functionality ranging from order entry, routing, marketing materials, AI/ML product suggestions, surveys, image recognition and much, much more!

03

AllConnect

AllConnect is a software company developed inside of AB InBev to provide all necessary software to beverage distributors at the lowest possible market cost. For each offering we completed a buy vs build analysis, and either provided a custom application tailored to specific needs, or bought a market offering using the purchasing power of our 600+ wholesaler network, and provided the software at cost to users.

04

MiMercado

Founded in 2020, MiMercado was an e-commerce only consumer goods marketplace in Mexico. Mimercado leveraged purchasing at scale and centralized warehouses to create a rapid-delivery B2B platform. After country-wide expansion in 2021, BEES integrated MiMercado into their suite of solutions.

©2022 by Alek Uransel.

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